Maslow's concept explains what people need the most -- at the bottom, there are primary needs such as foods and proper shelter. Then, there are love and belongings, which are products that allow you to interact with people. On top of that, there are esteem / accomplishment needs, you buy this kind of products because it makes you look good. On top of everything, there are self - actualization needs, which are products you buy because of who you are.
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PHYSIOLOGICAL |
Safety |
love / belonging |
Esteem / accomplishment |
Self actualization |
Water
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Security cameras
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cars
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Formal Suits
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Rubik's cube
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